Creating a successful blog depends on how much work you put in to it initially. It helps to set goals for yourself to build momentum for your blog. You will need to build a good foundation of posts that will later be indexed by search engines. On average it takes about six months for search…

Use a conversational tone when blogging about the law. Blogging is a conversation between author and audience. Write as if you were speaking to a client or colleague about an area of law. Too much legal jargon could alienate a large chunk of your readers. Most importantly, don’t be afraid to express your personality in…

A good law niche can include a combination of things specific to a region, law subject, industry or organization. An example would be something like “Seattle restaurant food safety law” or “South African estate planning law.”

Choosing a niche requires finding something that intersects with your interests and expertise. Think of specific subjects you studied in college that interest you. Think of topics that not enough people are talking about. And think of niches that align with your business goals. The best niche is likely something that intersects with each of…

A niche is a narrow, focused topic of discussion with ample subject matter to be expanded upon.

Sharing your blog to social media sites such as Twitter, LinkedIn, and Facebook are the simplest ways to promote your blog. Also, creating a way for readers to subscribe to your blog generates a continuous way to promote future blog posts. Another way to promote your blog is to build a network of connections, colleagues…

Keep your target audience in mind and resist the temptation to rely too heavily on SEO best practices. Titles should be concise and should let readers know exactly what the post will be about. Feel free to be humorous or clever, as long as it doesn’t take away from conciseness. Phrasing a title as a…

One difference between blogging and legal writing is the way in which sources are cited. In legal writing you may utilize footnotes to cite sources. But with blogging, the standard is to use hyperlinks. With hyperlinks you can use a small section of text that links out to any website or media file that has…

The biggest difference between blogging and legal writing is that blogs are usually written in a more conversational tone. If your goal is to attract new clients and appeal to as broad an audience as possible, then you have to assume that readers don’t have a basic understanding of law. You can write conversationally while…